Imagine for a second, you have stepped into a bookstore. Hundreds of books with diverse stories, some even on the same subject, but you only pick one. How do you distinguish?
It’s the same for a brand stepping into the world of social media. There are millions of brands, and many similar businesses online. How do you bag the attention of someone for your brand’s social media accounts?
Social Media Marketing is one of the simplest and most efficient ways to market your brand. However, getting your brand to stand out or under the sweet Trending spot is not as easy as SMM itself.
Here’s the million-dollar question- What unique steps have you come across or implemented in your Social Media Strategy?
Here are 5 effective social media marketing tips if you are planning to dive into social media or are looking to improve your brand’s existing social presence.
1. FIND THE RIGHT PLATFORM FOR YOUR BRAND
Which platform have you invested in? One sure way of not getting noticed on any social media platform is If you cram everything about your brand onto one of the most popular and saturated platforms without knowing which platform is fertile for your niche.
A sure way of getting noticed is by understanding your audience and where they would look for services that your brand provides. Before you set up a business profile, research platforms that your potential customers could be spending most of their time on.
Every platform has its own upper hand with certain functionalities and features. Here are a few takeaways for the most popular social media players attracting different brands today-
The largest social media platform continues to host the biggest number of daily user engagements. With almost 2.41 million users per day, Facebook is a great platform for reaching out to a wide user base and demographic. Facebook for business and messenger advertising lets you set your target audience, budget, demographics, and more while creating an ad. Moreover, Facebook’s ad manager lets you check the page’s insights to measure your growth and set a map for future advertisements on the platform.
The apple doesn’t fall far from the tree. Owned by FB, Instagram is one of the biggest social networking sites out there. Its main feature? Visuals and hashtags. Hashtags help your target audience to find your business on Instagram and vice versa. You have plenty of options like IGTV, Instagram Stories, and features to engage and generate feedback or response from your viewers. Like Facebook, a business page on Instagram shows you valuable insights to study your social media post-performance and improve your future marketing strategies.
Studies confirm the power of visuals. Win the game on this platform with over 300 million users. In 2019 alone, 83% of weekly Pinners have made a purchase based on the content they saw from brands on Pinterest while in 2019, almost 28% of all marketers worldwide used Pinterest to market their businesses. Like Facebook, Pinterest too has a wide user base from different age groups but is an excellent platform if your TG are Millennials.
- TIKTOK
Gear up your social media marketing with Tiktok. Brave this social networking platform, not for all the fame but for the exposure it brings for your brand. Today TikTok holds 41% of the demographic aged between 14 to 24. Loaded with features that give Instagram and Facebook a tough competition, TikTok is the platform for Influencer marketing and bringing your brand to the forefront.
- YOUTUBE
An old player in the game, 62% of businesses use this platform for marketing and why not!?
Video is a powerful way of marketing and as the stats speak, 90% of people say they discover new brands or products on YouTube.
2. CREATE STRONG SOCIAL PROFILES
Ever visited a page on any social media channel and had no idea what the page was about? You may have had to pry a little before you understood what the brand is, what it can offer and the options you have with similar services or products.
A powerful way to shoot up your social media engagement is by developing immediate relevance for the end-user on different platforms. Think from the viewpoint of your target audience, what they’re looking for, and what will keep them interested in knowing more about you. Accordingly, set your username, profile images, bio, contact details, and other essential details on your business profile. Perfect the first impression that your audience will have when they visit your profile.
This will assist you in making the next powerful move in your SMM strategy- a powerful content plan. Here’s how we can summarise that-
- Decide what to post
- When to post
- How to post it in sync with your brand’s identity
Decide what the goal of your strategy is and wrap your content around it. Next, decide what will provide instant relevancy to a potential customer looking for something you’re trying to showcase. Accordingly, decide a theme, fonts, tone, visuals, and copy for your social media profile.
To help a visitor understand what your profile is about, you have to have a polished picture of what your brand is showcasing.
3. ENGAGEMENT IS ALWAYS LIKABLE
Ever wondered why some brands have a massive number of followers even though not all the followers are using the brand’s products? You too may have followed an IG page that you’re not really buying from.
The secret’s simple, they get social. You like the way they look, inform, communicate, and interact on your screen. You like their online persona and how they come across to you.
Every brand has its own unique identity, and so your brand’s profile on any social media site is your brand virtually on the screen. The entire purpose of getting your brand in the virtual world is so it can directly communicate with a target audience.
Apart from making a quick and responsive business profile, develop your brand’s unique identity online by engaging with your viewers regularly.
Social media sites bring you closer to your TG who could be anywhere on the internet. And one of the primary factors that make a brand stand out from its competitors is Engagement. Engagement alone can determine if your brand is successful on a social platform or not.
Hold Q&A sessions, take polls, use CTA’s in your content, and get the users to participate. When you have a strong brand identity online, the right audience will sooner or later find their way to your social network.
4. RUTHLESSLY IMPROVISE
Be regular with your social media audit. It sounds trite but checking what strategies are fetching your numbers and which aren’t, can save a lot of your effort, time, and budgets. Are your advertisements on Twitter showing some scope of growth or is Instagram performing better? Is the growth short term or long term? What kind of content generates engagement, what sort leads to conversion?
Sounds simple, right? But studying the numbers and improvising can be quite a task to get right. But once you do it, you’re no longer shooting in the air, you get direct results in proportion to the efforts you are putting into a particular social media platform.
5. SPOTLIGHT ON YOUR BRAND-IDENTITY
If you have a startup or a small business, having the limelight focusing on your brand is not easy.
But there’s nothing that one loves more than honesty. Build a personal connection with your audience by letting them know your brand’s identity. Show brand consistency, through your brand voice and communication, tell your brand story, and build recall value.
Looking for more tips? Get in touch with us!. Having worked with over 100 brands, we have the right knowledge and skills to pump up your traffic on social networking sites. Let SocioLoca help your brand achieve social media success.
